[an inconvenient bag]

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FROM AN ARTICLE RECENTLY PUBLISHED IN THE NYT : …Getting people to actually use their bags is not an easy matter. Maximizing the benefits of your tote bag requires changing deeply ingrained behavior, like getting used to taking 30-second showers to lower one’s energy and water use. At present, many of the bags go unused — remaining stashed instead in consumers’ closets or in the trunks of their cars. Earlier this year, KPIX in San Francisco polled 500 of its television viewers and found that more than half — 58% — said they almost never take reusable cloth shopping bags to the grocery store.

Phil Rozenski, director of environmental strategies at the plastic bag maker Hilex Poly Co., believes even fewer people remember to use them. Based on consumer surveys conducted by the company, he says roughly the same number of people reuse their bags as bring disposable bags back to the grocery store for recycling — a figure he puts at about 10% of consumers, according to industry data. or an obvious taboo associated with the change: “Is it taboo yet to be carrying plastic bags? I don’t think so.”This month at the Stanford Graduate School of Business, marketing professor Baba Shiv dedicated the first day of a weeklong seminar on green marketing to the “road blocks” facing reusable bags. He says it can take “years and decades” for consumers to change their shopping habits, and only when there’s a personal reward

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