Is the canvas tote the new TEE? Why not… as an article in the Guardian confirms – the tote is more than an eco-trend… – it also makes for a great fashion-statement… just like the ever popular T-Shirt… read more…
It would be great if we’d truly experienced an eco-epiphany, but the success of the reusable bag is as much about style as saving the planet. Like T-shirts and badges, the square-shaped shopper is the perfect blank canvas for slogans, logos and patterns. Consumers who couldn’t give a toss about the planet love its fashion statement just as much as the green contingent loves its ethical credentials.
At last month’s Fashion Week the designer shopper replaced the paper goodie bag at shows from Mulberry to Marc Jacobs. Fashion East, a London showcase for young designers, asked new talent David David to create theirs. ‘The shopper is a billboard and a status symbol,’ he says. ‘It’s perfect merchandise.’
It’s certainly the first bag taken up by pensioners and hipsters alike, and the green movement hopes there’s life in it yet. Eco entrepreneur Kresse Wesling created Sainsbury’s new reusable bag from used jute coffee bean sacks. (The Guardian)
The canvas bag revolution. Photograph: Alicia Canter
October 24, 2008...3:37 am
The canvas tote – a fashion statement – as popular as the TEE?
Jump to Comments
